Tag: author
member name: Generation Ageless - J. Walker Smith & Ann Clurman
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February 01, 2008 09:48 AM EST --
Boomers may be aging, but they are not aging out. At least not the way they see it. Boomers want to matter as much as ever before. That's why we call them "generation ageless."
For . . . more
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February 07, 2008 10:07 AM EST --
Yankelovich began studying consumer values and lifestyles half a century ago, and we are well-known for our expertise on generations. In fact, one of the founders of the firm is credited with coining . . . more
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