Tag: age
member name: Generation Ageless - J. Walker Smith & Ann Clurman
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February 01, 2008 09:48 AM EST --
Boomers may be aging, but they are not aging out. At least not the way they see it. Boomers want to matter as much as ever before. That's why we call them "generation ageless."
For . . . more
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February 07, 2008 10:07 AM EST --
Yankelovich began studying consumer values and lifestyles half a century ago, and we are well-known for our expertise on generations. In fact, one of the founders of the firm is credited with coining . . . more
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February 14, 2008 10:08 AM EST --
At Yankelovich, we study generational cohorts in terms of starting points. Shared experiences are important in establishing the starting points for generations. Grouping people on the basis of birth . . . more
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February 20, 2008 02:34 PM EST --
The American economy was tripped up in 1973 by the OPEC oil embargo imposed as a result of the Yom Kippur War between Israel and the Arab countries of Egypt and Syria. This crisis both set off . . . more
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